Series
Facebook Means Business
Business decision makers are going social. But how do they spend their time online?
Facebook Means Business:
A three-part series
We identified Business decision makers and IT decision makers on Facebook using self-reported job titles and ad accounts for small- and medium-sized businesses. Then, we surveyed 1,400 self-reported business decision makers in the US and Canada, asking a variety of questions about their social media use, and their perceptions of different platforms as they relate to business.
We found that business decision makers use Facebook so frequently, and engage so deeply, that the decisions they make are potentially affected by their Facebook use.
To learn more, read our three in-depth findings, where we discuss:
Extended experiences
Dive deeper into our data and insights.
Zero Friction Future
Every extra step, effort or inconvenience in a consumer journey is a point of friction—and they cost businesses billions every year. Find out more about the impact of friction on your business and how to get started building a Zero Friction Future.
Measuring True Business Value
Measurement strategies like incrementality and attribution are helping marketers make more effective decisions. Explore how you can implement these techniques to determine the true business value of your next campaign.
Lifetime Value Marketing
Gain more insight into value-based marketing and discover ways to start implementing value-based thinking into your marketing strategies today.
Connecting with Local Shoppers
Explore why people choose to shop locally—and what that means for small businesses looking to connect with their communities. Then take our quiz to discover which type of small business marketer you are most like, and what that means for your marketing strategy.
Before and After Baby
See how new parents’ shopping priorities change throughout the early parenthood journey, and discover why they turn to Facebook and Instagram.
From Browsing to Buying
What's the difference between a shopper who takes 20 days to complete an online purchase and one who takes 4 days? Here's what we found when we looked at signals to unpack the specialty retail category.
Down to Business
Business decision makers are a smart, driven group on Facebook. Find out how they spend their time on Facebook, and their attitudes towards seeing business content throughout the day.
How Messaging Moves Business
Mobile messaging apps are on the rise, and they're transforming consumer expectations, reshaping the path to purchase and opening the door to more meaningful connections between people and businesses. Explore the future of communication.
Meet the Parents
The nuclear family is fast becoming the networked family. But how much do we really know about the reality of modern parenting?
45 Up
Learn how people ages 45up in France, Italy and the UK are using tech to stay physically, mentally and socially active, and challenging popular perceptions of aging.
Hand to Heart
We know that mobile moves people. But grabbing someone’s attention and heart in a mobile feed is different than on TV.
Hack the Future
The world is changing—fast. And the future is brimming with opportunity. “Hack the Future” builds on "Shifts for 2020" by taking a deeper dive into emerging trends—from the evolution of work to redefinition of reality. Leverage these future-forward insights to boost brand relevance and drive business growth.