Meta ads guide
Find the latest Meta ad specifications, formats and placement best practices.
Carousel
Facebook stories
Facebook Stories can bring your business to life in an immersive format, with options to add creative elements such as music. These full-screen vertical ads appear to viewers between organic Facebook Stories.
You can use the carousel format in Facebook Stories to showcase up to ten images within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.
Facebook Stories will display between one to five cards automatically and give viewers the option to see the remaining carousel cards. By default, the number of carousel cards that are automatically displayed is tailored to each individual viewer.
Design recommendations
- Image file type: JPG or PNG
- Recommended ratio: 1:1
- Recommended resolution: At least 1080 x 1920 pixels
Consider leaving roughly 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image free from text and logos to avoid covering these key elements with the call to action.
Note that video is not supported for carousel ads in Facebook Stories.
Text recommendations
- Primary text: 125 characters
- Headline: 40 characters
- Landing page URL: Required.
Technical requirements
- Number of carousel cards: 3 to 10
- Image minimum width: 500 pixels
- Image maximum file size: 30 MB
All ads must comply with our Advertising Policies.
Choose a placement
Select a placement option to discover which objectives are available.
Choose a conversion location
The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.
View available calls to action
Not all calls to action may be available to you, depending on your industry.
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