Meta ads guide
Find the latest Meta ad specifications, formats and placement best practices.
Collection
Facebook Marketplace
Facebook Marketplace makes it easier for people to discover, buy and sell goods, either in their community or sent from around the world. You can use Marketplace to reach these active communities of people interested in purchasing products.
You can use the collection format on Marketplace to offer people a visual and immersive way to browse and purchase products from their mobile devices.
A collection ad on Marketplace includes 1-2 product images in a swipeable horizontal layout. When someone clicks on a collection ad, they see an Instant Experience – a full-screen landing page that increases engagement, interest and intent. When creating an Instant Experience to use with your collection ad, you can use the storefront or customer acquisition templates, or build a custom experience.
Design recommendations
- File type: JPG or PNG
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text recommendations
- Headline: 25 characters
Technical requirements
- Instant experience: Required.
- Image maximum file size: 30 MB
All ads must comply with our Advertising Policies.
Choose a placement
Select a placement option to discover which objectives are available.
Choose a conversion location
The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.
View available calls to action
Not all calls to action may be available to you, depending on your industry.
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