Meta Ads Guide

Facebook Marketplace makes it easier for people to discover, buy and sell goods, either in their community or shipped from around the world. You can use Marketplace to reach these active communities of people interested in purchasing products.

You can use the collection format on Marketplace to offer people a visual and immersive way to browse and purchase products from their mobile devices.

A collection ad on Marketplace includes 1-2 product images in a swipeable horizontal layout. When someone clicks on a collection ad, they see an Instant Experience — a fullscreen landing page that increases engagement, interest and intent. When creating an Instant Experience to use with your collection ad, you can use the storefront or customer acquisition templates, or build a custom experience.