Meta ads guide
Find the latest Meta ad specifications, formats and placement best practices.
Video
Instagram feed
Instagram feed is the constantly updating list of photos and videos that appears when you open the Instagram app. The Instagram feed displays photos and videos from accounts that people follow and from advertisers.
You can use the video format in Instagram Feed to show off your product, service or brand in new ways. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story.
Design recommendations
- File type: MP4, MOV or GIF
- Ratio: 9:16
- Resolution: 1080 x 1920 pixels
- Video captions: Optional, but recommended
- Video sound: Optional, but recommended
Videos should not contain edit lists or special boxes in file containers.
Text recommendations
- Primary text: 125 characters
- Maximum number of hashtags: 30
Technical requirements
- Video duration: 1 second to 60 minutes
- Maximum file size: 4 GB
- Minimum width: 250 pixels
- Aspect ratio tolerance: 1%
All ads must comply with our Advertising Policies.
Choose a placement
Select a placement option to discover which objectives are available.
Choose a conversion location
The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.
View available calls to action
Not all calls to action may be available to you, depending on your industry.
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