Meta for government and charities
Fundraising tools and solutions for charities
Take advantage of the many Meta tools that can help you fundraise, grow your community, make meaningful connections and drive change.
In the US, UK, Canada and Australia, Meta offers fundraising tools that charities can use to send more donors to your website, raise money directly on Facebook and Instagram, or both. In other countries, Meta offers tools that charities can use to raise money on your own website.
Tools for donations off Facebook and Instagram
Available in: US, UK, Canada, Australia, Belgium, Germany, Denmark, Spain, Finland, France, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland
Take advantage of a new option that allows you to use the Donate button on your Facebook Page to send people to any approved donation link. You can update your action button to Donate by going to your Page settings.
Drive more people to donate on your fundraising website by submitting a website link for review. We'll review your link, and if it's approved, whenever a link is shared to Facebook or Instagram from that domain, it may include features that may help you get more donations, such as the Donate button.
If you use any of our partner fundraising platforms, enable the integration to unlock features such as the progress bar, Donate button and improved sharing experiences to Instagram Stories and profile.
Use our new automated thanking tools to easily say thanks to supporters who share your fundraiser links. Start testing these tools to help build lasting relationships and encourage continued engagement from your supporters. You can go to Charity Manager to set up automated thanking today.
Tools for donations on Facebook
Available in: US, UK, Canada, Australia
Create a fundraiser to raise money and awareness for your cause. Once a fundraiser has been created, people can easily donate or share it with their friends to raise awareness.
The Donate button can be added to the top of your Facebook Page or post, enabling people to give to your charity quickly and easily without leaving Facebook.
Add a Donate button to the bottom of your live video. This allows your viewers to donate directly from the video as they watch live, and even after you've posted the video to your Page. People will also be able to see how much money has been raised.
Connect a Live video to an existing fundraiser you have created on your Facebook Page to help drive donations. While you are live, the fundraiser total will appear in the video.
Use fundraiser insights to measure the progress of your fundraising campaigns and donations made to your organisation.
Tools for donations on Instagram
Available in: US, UK, Canada, Australia
Donation matching on Instagram is now available to all accounts with more than 10,000 followers. Eligible accounts can set up a fundraiser for a charity and match donations up to an amount of their choice, or match donations on any existing Instagram fundraiser.
Adding the Support button to your charity's Instagram profile allows people to see their charity support opportunities in one easy-to-find place. Once the Support button has been clicked, people will see the option to create a fundraiser on your behalf or make a donation.
View the Help Centre for more information.
Encourage your supporters to add the donation sticker to their stories from the sticker tray to support your charity. Stories allow supporters to create 24-hour fundraisers on Instagram or for a longer period if added to Highlights.
Live video is one of the most popular ways to engage with supporters using Facebook. During a live stream, supporters can add a Donate button to their live video to capture donations for your cause. They can choose to publish the video recording to their Feed.
People can use fundraisers as a way to give to your charity. They can be shared to a story, attached to posts in feed and added to Live broadcasts. Fundraisers are active for 30 days, and can be extended or ended at any time. You can find a link to the fundraiser in your profile bio.
Reels let you create and promote short, entertaining videos. By starting or sharing a fundraiser in Reels, charities and supporters can rally their community, as well as reach beyond it to tap into new audiences.
Fundraising support
To comply with the changing regulatory landscape, in certain instances, charities may lose access to Meta fundraising tools. If you are affected, please follow the steps below to regain access.
