53% of people who use stories across the Facebook family of apps surveyed say they are making more online purchases as a result of using stories.1
Facebook IQ source: Facebook Stories survey by Ipsos (Facebook-commissioned survey of 18,478 self-reported Facebook family of apps stories users aged 13-54 in AU, BR, CA, DE, FR, ID, IN, MX, PH, TH, UK and US), Aug 2018.
