Series
Measuring true business value
Measurement strategies such as incrementality and attribution are helping marketers make more effective decisions. Explore how you can implement these techniques to determine the true business value of your next campaign.
Understanding marketing's effectiveness is a priority for any organisation. However, it is becoming increasingly more challenging to quantify a campaign's impact as the number of available marketing channels increases.
Measurement strategies such as incrementality and attribution are helping marketers make smarter business decisions by determining both how and where marketing activity is driving true business value.
To help marketers apply these techniques to their next campaign, this series looks at the strategies for measuring marketing effectiveness in a digital world.
Extended experiences
Dive deeper into our data and insights.
Zero Friction Future
Every extra step, effort or inconvenience in a consumer journey is a point of friction – and they cost businesses billions every year. Find out more about the impact of friction on your business and how to get started building a Zero Friction Future.
Connecting with local shoppers
Explore why people choose to shop locally – and what that means for small businesses looking to connect with their communities. Then take our quiz to discover which type of small business marketer you are most like, and what that means for your marketing strategy.
From browsing to buying
What's the difference between a shopper who takes 20 days to complete an online purchase and one who takes 4 days? Here's what we found when we looked at signals to unpack the speciality retail category.
Down to business
Business decision-makers are a smart, driven group on Facebook. Find out how they spend their time on Facebook, and discover their attitudes towards seeing business content throughout the day.
How messaging moves business
Mobile messaging apps are on the rise, and they're transforming consumer expectations, reshaping the path to purchase and opening the door to more meaningful connections between people and businesses. Explore the future of communication.
Meet the parents
The nuclear family is fast becoming the networked family. But how much do we really know about the reality of modern parenting?
45+
Learn how people aged 45+ in France, Italy and the UK are using technology to stay physically, mentally and socially active, and challenging popular perceptions of ageing.
Hand to heart
We know that mobile moves people. But grabbing someone's attention and heart in a mobile feed is different than on TV.
Hack the Future
The world is changing, fast. And the future is brimming with opportunity. "Hack the Future" builds on "Shifts for 2020" by taking a deeper dive into emerging trends – from the evolution of work to redefinition of reality. Leverage these future-forward insights to boost brand relevance and drive business growth.