Bring in the holidays with Advantage+ Shopping Campaigns

The holidays are an important time to reach potential shoppers with the right message at the right time. As advertisers, preparing your holiday campaigns means not only crafting compelling creative to hook your audience, but also ensuring that your campaigns are set up for success so you can meet your business goals.

Simplify your campaigns with Advantage+ shopping campaigns.

We are rolling out Advantage+ shopping campaigns to empower ecommerce and retail advertisers with new ways to help improve, optimize and automate campaigns. Advantage+ shopping campaigns automate the campaign creation process and deliver campaigns at scale more effortlessly to help drive sustained performance.

Rather than manually testing many campaigns and parsing through separate targeting, creative, placements and budget setups, advertisers can now more quickly and efficiently create up to 150 creative combinations at once by setting up a single Advantage+ shopping campaign.

Advantage+ shopping campaigns are only available on Ads Manager via desktop.

Advantage+ shopping campaigns can help your business grow online sales.

Advantage+ shopping campaigns integrate proven best practices with machine learning that helps streamline ad delivery optimization. This end-to-end automated solution enables businesses to reach more people likely to purchase your products, helping to drive more sales with less set-up time and at greater efficiency.

We’ve found that 52% of surveyed consumers¹ want to find brands and products they haven’t heard about that also align with their shopping preferences. Advantage+ shopping campaigns are designed to help acquire new customers and retain and grow existing customers in one solution. With prospecting and remarketing in mind, this solution combines new and existing customer audiences under one campaign, so you save time and effort. The new machine learning models can quickly learn which creative will resonate best with customers based on where they are in the shopping journey.

60% of online shoppers surveyed² want shopping experiences to be personalized based on their unique interests and preferences. Advertisers can use Advantage+ shopping campaigns to personalize ads at scale through machine learning and show people personalized products from your catalogs in a privacy-safe way. Automated optimization means campaigns are better at matching people with the right ad at the right time—helping reach more audiences and make deeper connections with consumers.

Visit the Help Center to learn more about how to set up your next Advantage+ shopping campaign or watch the video below. You can also download our guide.