Helping businesses grow with new lead generation ad tools, AI features, and CRM partnerships

Many advertisers rely on lead generation solutions to connect with potential customers and drive sales. These types of solutions are ads, for example, that allow a person to fill out a form, start a chat, or receive a call from a business to learn more.

Today, we’re announcing new lead generation ad tools, AI-powered features, and CRM partnerships to help grow quality leads for a business.

New ads tools to find leads across Meta’s family of apps

More than 600 million conversations between people and businesses happen every day on our platforms¹ . To nurture more quality leads with messaging, we're adding the lead objective to Facebook and Instagram ads that click to start a WhatsApp chat, already available on Messenger and Instagram Direct. Select advertisers will now be able to add a Q&A flow in Ads Manager.

Also, advertisers that choose to engage people through click to message ads on Instagram Direct can now offer people a coupon for completing the question-and-answer flow, and those discounts can be applied to their next purchase or service.

To save people time, we’re testing an instant form ad format that allows people to discover, consider and select multiple businesses to submit information to at once. Imagine seeing an ad to sign up for a bridal hair trial. Once a person fills out the form, they are given the option to share their contact information to other businesses, for example a nail salon, that may also be relevant. This means added convenience for people and for small businesses, more opportunities to be discovered by people who may be interested in your business.

Calls are another way to reach people interested in your business. To give people more assurance when connecting with brands they’ve expressed interest in, we’re testing the ability for businesses to call them through Facebook and showcase their business information, such as logo and name.