Best Practices
August 25, 2022
Learn how to unlock meaningful connections with creator collaborations
To help advertisers navigate this new era in advertising, Meta launched Performance Innovation, a new monthly video series that discusses the hot topics currently shaping the digital advertising ecosystem with thought leaders from top brands, Meta partners, and our in-house ads experts.
Each month, we share these conversations in short, 10-to-15-minute bursts designed to inspire discussion and new ideas. The first episode discussed evolving measurement strategies.
For our second episode, we sat down with Bret Fredrickson, Vuori’s acquisition marketing manager, and Saeyoung Cho, Captiv8’s head of strategy and strategic partnerships, to spotlight proven strategies and best practices when working with creators that can help unlock meaningful connections, creativity and growth for businesses now and in the future.
For guidance on how to get started working with creators, check out our Creators for Businesses resources.
Meta is always looking at ways to better support our advertisers and help take the guesswork out of growing your business. We’ll continue to share guidance for a changing ads ecosystem, like Performance 5—a set of 5 proven strategies for increasing performance and enabling audience expansion across Meta.
Performance Innovation is a series meant to show how you can go above and beyond these strategies and spotlight the best-in-class innovators of today. Come back next month for a new episode.
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