How to use messaging tools to communicate with customers

Earlier this year, we shared new ways for small businesses to start and manage conversations with current and potential customers. In this installment of Starter Pack—a series that provides the tips, tools and resources to help grow your business with Meta—you’ll learn more about messaging tools that help make it easier for businesses to get discovered by new customers.

How can I communicate better with potential customers?

One-on-one conversations can help grow your business. In this video, you'll learn how to start meaningful connections by setting up ads that click to message using Meta Ads Manager. Ads that click to message allow people to message your business directly in Messenger, Instagram or WhatsApp.

What’s the benefit of using ads that click to message?

Using ads that click to message can lead to deeper customer relationships and, in turn, potential business growth. Answering questions from your audience can create meaningful relationships that could lead to your next sale, plus inviting people to message your business may lead to more Page views, likes and comments. Learn more about how to create successful ads to help reach new customers.

How can I set up an ad that opens a conversation in WhatsApp?

You can add a Send Message button to your Facebook or Instagram ads that will open a conversation thread in the WhatsApp Business App. This allows customers to connect with your business on WhatsApp after clicking the button on your ad. For these types of ads, you’ll have to choose an objective: Traffic, Website Conversions, Messages, Reach, Brand Awareness, Engagement or Video Views. Learn more about how to set up an ad that clicks to message based on your business goals.