Best Practices
July 27, 2023
Performance Talks: CMO Corner with Jones Road Beauty's Cody Plofker
Performance Talks: CMO Corner is a new video series where we speak with some of the world's most distinguished marketers on all things strategy, performance and leadership.
AI will undoubtedly revolutionize the way we work but how can marketers take advantage of the technology to move faster and create more compelling content? We recently sat down with Cody Plofker, Chief Marketing Officer of Jones Road Beauty to learn more about how he’s grown the brand in just a few short years and used Advantage+ shopping campaigns to optimize the performance of ads.
Cody shares how marketers can lean into AI to do more strategic work and use their ad creative as a targeting strategy.
For more from Cody on what’s driving performance at Jones Road Beauty check out his newsletter and guidance on Threads.
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