Performance Talks CMO Corner: How BBDO’s Andrew Robertson is closing the gap between creative ideas and execution with AI

Performance Talks: CMO Corner is a video series where we speak with some of the world's most distinguished marketers on all things strategy, performance and leadership.

BBDO is a world-renowned creative advertising agency serving as the largest global network within Omnicom’s portfolio. Nicola Mendelsohn sat down with BBDO’s President and CEO, Andrew Robertson, for insights on how AI will influence the holiday shopping season, both for brands and consumers.

Tune in to hear from Nicola and Andrew on the first AI-powered holiday season, why AI will unlock new creativity, and more including:

1. How AI is shifting the way they think about brand audiences;
2. How BBDO is approaching brand vs performance marketing; and
3. The biggest bets BBDO will make in the New Year.