Performance Talks: CMO Corner with Smartly.io CEO Laura Desmond

Performance Talks: CMO Corner is a video series where we speak with some of the world's most distinguished marketers on all things strategy, performance and leadership.

At Cannes, we connected with marketing leaders to learn more about their strategies for growth and what is driving performance for their business and clients. In this edition of CMO Corner, Nicola Mendelsohn sits down with Smartly.io CEO Laura Desmond for a conversation on how the Meta Business Partner is working with clients to capture AI’s ability to accelerate growth. They discuss specific examples such as Brooklinen and Grover who were able to quickly test ASC while benefiting from agile creative. Partners are able to address key advertiser challenges like creative efficiency by building on the Marketing API.

Laura shares three key strategies all marketers should use to drive growth:

1. Test and learn with generative AI
2. Understand creative velocity
3. Really understand the intersection between social and commerce

Watch the full interview for more guidance from Laura and Nicola.