Introducing Meta Boost Small Business Studios, a new digital marketing resource hub and event series

Today we are launching Small Business Studios, a new virtual and in-person initiative to support small businesses—including an online hub for trainings, workshops and creative inspiration, and a US-tour of 5 major cities for in-person training, peer networking and one-on-one Meta marketing support.

Small Business Studios

Recently, Meta hosted the Good Ideas Exchange, where executives from Meta and partners, including Adobe and Vimeo, came together with small businesses to pinpoint the top obstacles small businesses are facing. That’s where we discovered that content creation and creative strategy are among the top pain points for entrepreneurs when growing their businesses. Knowing this, Meta Boost Small Business Studios was born to help small businesses build creative digital marketing skills.

Starting today, small businesses can find creative resources and training at our Studios online hub, including:

• Build Your Brand workshop: An online workshop providing creative inspiration and branding guidance to small businesses using Facebook and Instagram. This workshop champions a customer mindset and dives in on business branding, how to build copy and creative when creating a post and then deciding what to post.
• Reels School:A course designed for small businesses to simplify Reels creation while expanding their audience reach and helping achieve business goals.
• Photography virtual workshop: Since building great creative can feel daunting, this training pairs small businesses with an expert to teach owners how to make great, low-cost and low-lift images that are made for mobile.
• One-on-one virtual support sessions:The Studios hub will also provide live customer support from Meta Experts, allowing small businesses to sign up for 30-minute sessions to troubleshoot technical issues, dive in deep on digital marketing strategy or collaborate on creative best practices and next steps.

Small Business Studios hits the road.

In addition to our virtual hub, we are hosting in-person events that spark innovation and educate small business owners through thought leadership sessions and workshops on everything from brand creation to building an online presence. We’ll bring online support in real life with one-on-one support centers for attendees to work with Meta Experts to help boost their digital marketing presence.

Kicking off in Detroit today, Studios also features trainings and panel discussions with local small businesses, community leaders and Meta Business Partners like Adobe and Vimeo who will talk to attendees about digital design and campaign performance with video. Both Adobe and Vimeo will join Meta Experts to offer one-on-one support for small businesses.

Highlights from the Detroit event include:

• "How I Did It" panel (in partnership with Inc.): Hear how successful founders in your community have grown their companies while navigating an ever-changing economic landscape.
• Supercharge Campaign Performance with Video workshop (in partnership with Vimeo): Learn how to create videos easily from Meta Business Suite to boost campaign performance and conversion—no video experience required.
• Become an Industry Leader Using Digital Design & Shape the Future of Your Business Through Branding and Design Presentations (in partnership with Adobe): Break boundaries by learning key design tactics that can shape and scale your business with Adobe Express, a creative tool that allows you to create content more quickly and easily than ever before—whether it’s making a logo, editing the background of an image or designing beautiful marketing assets.
• Creation to Conversions workshop: Learn why great creative is important and how, in conjunction with Meta advertising, it’s used to help grow a Detroit-area business.
• Reach Your Audience & Get Creative with Personalized Ads presentation : Determine who is most likely to be interested in your business, and use targeting to maximize your ad budget.
• Create a Virtual Storefront with Shops & Instagram Commerce Solutions tutorial : Set up a convenient shopping experience for your customers on Facebook and Instagram.

Check out the Studios locations below to see if we’re coming to a city near you

• Detroit (July 20–21):The Garden Theatre; register for the event here
• Columbus (August 3–4): Vue Columbus; register for the event here
• Kansas City, MO (September 21–22):The Abbott; registration opens on August 21
• Austin (September 28–29):Distribution Hall; registration opens on September 2
• San Diego (October 12–13):Bldg 177; registration opens on September 16

Whether together in person or virtually, the team at Meta is excited to partner with small businesses across the country to take digital marketing to the next level, and to give owners tools and resources that spark creativity to grow their business.