Facebook To Test Topic Exclusion Controls for Advertisers in News Feed

We are planning to test a solution that will allow an advertiser to select a topic, like Crime and Tragedy. That selection would help define how we’ll show the ad on Facebook, including News Feed. For example, a children’s toy company may want to avoid content related to a new crime show, so they could select the “Crime and Tragedy” topic.

This product development as well as testing and learning in News Feed will take much of the year. These are new controls, and it’s important we build them with safeguards to protect people’s privacy as we continue to move forward.

Learn more about our work to keep people safely connected and provide advertisers with tools to suit their brand needs.