Sharing Our Actions to Improve Advertising Performance and Measurement

Latest news

Updated on March 22, 2022 at 9:00AM PT

Powering Up Performance Through 'Meta Advantage' Automation Ad Suite

Meta’s automated ad products are now under a new brand, Meta Advantage, to help advertisers more easily identify these products and benefit from them. Automated ad products help to improve the performance of ads by relying more on machine learning—such as automatically finding the most relevant audiences or ad placements—so you can worry less about managing campaigns and get back to running your business. Learn more about Meta Advantage.

Published on February 14, 2022

Best Practices for More Accurate Reporting and Better Performance

We estimate, in aggregate, that we've closed the underreporting of iOS web conversions from 15% in September down to approximately 8%. While the factors that lead to underreporting may vary between advertisers and even campaigns, one of the main reasons for this improvement was that many advertisers have adopted recommended best practices. Learn more about the actions advertisers can take right now to help optimize and measure ad campaigns.

Published on October 20, 2021

Continued Improvements to Ad Performance and Measurement

In advance of the busy 2021 holiday shopping season and amidst all of the digital advertising industry changes, our top priority is helping you reach new and existing customers, drive your marketing objectives and measure the performance of your campaigns—all while supporting your efforts to respect people’s choices around privacy. Here, we share new and updated products to help improve performance and measurement on our platforms, plus a look ahead at our evolving approach to measurement.

Published on September 22, 2021

Navigating Change and Improving Performance and Measurement

As advertisers navigate recent platform and privacy changes, we’re here to help you understand these changes and optimize performance in this new environment. Here’s a detailed list of actions you can take to maximize performance in this new environment, as well as the steps we’re proactively taking to help you in the coming months.

Published on August 11, 2021

Privacy-Enhancing Technologies and Ads

Privacy-enhancing technologies (PETs) can minimize the amount of data processed to help protect personal information. They can be used in many different contexts, like COVID-19 contact tracing, identifying city relocation trends and sending electronic payments. We believe that PETs will support the next generation of digital advertising, which is why we’re investing in a multi-year effort with academics, global organizations and developers to build solutions and best practices.

Published on July 7, 2021

Building the Next Era of Personalized Ads

During the COVID-19 pandemic, we helped millions of businesses keep their doors open and millions more open them virtually for the first time. As parts of the world reopen post-COVID, businesses are confronting a permanent shift in people’s behavior: a migration to ecommerce that might have taken a decade exploded within a year. This is a generational opportunity for our industry to innovate and develop new ways for businesses to reach customers and to give people more control over how their personal information is used in advertising. Learn about the ways we’re making this opportunity a reality.