Performance Talks: CMO Corner with Nestlé’s Aude Gandon

Performance Talks: CMO Corner is a video series where we speak with some of the world's most distinguished marketers on all things strategy, performance and leadership.

Join Meta’s Nicola Mendelsohn and Nestlé’s Global CMO Aude Gandon for our latest edition of CMO Corner where they explore all things strategy, performance and creative in Nestlé’s marketing.

In their conversation Aude and Nicola discuss how a short term focus on driving sales builds credibility for marketers and best practices for partnership. Check out the video below to learn more about Aude’s top 3 marketing tips to drive growth:

1. Make sure you do the brilliant basics very well
2. Get involved in the tech
3. Remember the CFO is your best friend

Aude brings a wealth of experience to her role as the CMO of the world’s largest food and beverage company having worked across some of the world’s biggest brands - Google, Publicis and McCann to name a few. In addition to driving the growth of Nestlé’s global footprint, Aude is deeply committed to using Nestlé’s platform to build a more equitable, healthy and sustainable future for the communities they serve.