TV + Facebook – Measuring ad value in a multi-screen world
Watch Facebook Marketing Science partners discuss the value of planning TV and Facebook advertising campaigns together.
For advertisers and media planners to achieve their business objectives, there is a need to measure and also understand the impact of a campaign across channels. We know as consumers that when two people recommend the same product to you that that is a powerful message, but can that same logic apply to messages heard across media channels?
Turning up the volume of media campaigns across TV and Facebook
In a video interview with Facebook Marketing Science Partners Richard Bussy, Torsten Mueller-Klockmann and Igor Skokan, we explore the impact of TV and Mobile video advertising on fast moving consumer goods’ (FMCG) campaigns.
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Even though the audience reached on Facebook was different, it was just as valuable to advertisers. Most importantly, Kantar Worldpanel found that, among the households studied, those reached by both Facebook and TV, produced a sales outcome 1.3X greater than expected, showing the synergistic effect of planning Facebook and TV together.
Richard Bussy
Facebook Marketing Science Partner1
Watch excerpts of interviews with the researchers behind the studies in Germany, Poland and the UK as they discuss how advertisers who plan campaigns across TV and Facebook, may see greater than expected uplifts.
Related Articles:
Read the article about the studies discussed in the video:TV + Facebook – Turn up the volume on your media campaigns
Watch our video on how people in the UAE and the UK consume content in their personal mobile feeds:Moving pictures: The persuasive power of video