Meta ads guide
Find the latest Meta ad specifications, formats and placement best practices.
Carousel
Instagram feed
Instagram feed is the constantly updating list of photos and videos that appears when you open the Instagram app. Instagram Feed displays photos and videos from accounts that people follow and from advertisers.
You can use the carousel format in the Instagram Feed to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.
Carousel ad creative may have custom positioning automatically applied to it. This means that the ad delivery system determines which piece of creative a person is most likely to respond to, and displays it first to that person. However, the overall card order remains the same regardless of who is viewing the carousel ad.
Design Recommendations
- Image file type: JPG or PNG
- Video file type: MP4, MOV or GIF
- Ratio: 4:5 for carousels containing only images. Currently, for carousels containing videos, only 1:1 is supported.
- Resolution: at least 1080 x 1080 pixels
Text Recommendations
- Primary text: 125 characters
- Max. no. of hashtags: 30
- Landing Page URL: required
Technical requirements
- Number of carousel cards: 2 to 10
- Image maximum file size: 30 MB
- Video maximum file size: 4 GB
- Video duration: 1 second to 2 minutes
- Aspect Ratio Tolerance: 1%
All ads must comply with our Advertising Policies.
Choose a placement
Select a placement option to discover which objectives are available.
Choose a conversion location
The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.
View available calls to action
Not all calls to action may be available to you, depending on your industry.
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