News
Performance Spotlight: How Instant Hydration Built a System for AI to Scale
When Instant Hydration launched in mid-2024, they weren't entering a quiet market. Electrolytes are one of the most competitive categories in consumer wellness. But Kevin Cooper, Founding Partner and VP of Paid Acquisition, saw what a lot of brands miss. A broad market doesn't require a narrow strategy. It requires a better one.
Tips ·
How businesses are driving results with Meta's AI-powered ads
Five advertisers share results from Meta's AI tools – Advantage+, partnership ads, Business Agent and Omni for Auto – driving more purchases at lower cost.
Inspiration ·
Closing the creator measurement gap: How L'Oréal turned a reporting function into a strategic lever for growth
A new study from WARC, L'Oréal and Meta sets out how one of the world's largest beauty advertisers closed that gap.
Tips ·
How winning hearts before peak season boosts baskets when it matters most
Winning hearts before peak season boosts baskets when it matters most: Learn how to build trust with your customers and drive sales during the festive season with Meta technologies.
Announcements ·
Conversations 2026: Introducing Meta Business Agent
We're introducing Meta Business Agent – AI that lets every business show up for every customer, in every moment.
Announcements ·
How to optimise content for social search on Meta technologies
Social search doesn't just surface products – it creates demand. Learn how to optimise captions, Reels and creator content to show up where purchase intent begins.
Announcements ·
The trends reshaping search and the ROI that justifies moving now
The search landscape is shifting fast – AI, short-form video and new discovery behaviours are rewriting the rules. Here's the ROI data that justifies moving budget now.
Announcements ·
Why social search and traditional search aren't in competition – they coexist
Social and traditional search aren't competing – they're two modes of the same buyer journey. Here's the content strategy brands need for both.
Insights ·
Performance Spotlight: Trends from Around the World
Advertisers are using Meta's AI-enabled tools to reach new customers, build brand love, and drive measurable results.
Tips ·
Meta Growth Drivers: Putting Your Digital Marketing Strategy on "Auto-Pilot"
Three marketing leaders share practical lessons on using AI as a tactical assistant so humans can focus on being the strategic planner
Announcements ·
Cyber 5 2025: What worked, what changed and how to win Q5
The biggest shopping weekend of the year just rewrote the rulebook. Here's what you need to know to finish strong.
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