News

Meet the 2026 Meta Agency Award Winners
Announcements · September 21, 2026

Meet the 2026 Meta Agency Award Winners

Meta's 2026 Agency Awards winners: Code3, Ovative Group, Net Conversion, Havas Media Network and elk Marketing — and the AI-powered campaigns behind their wins.
Introducing Meta One plans for businesses
Announcements · September 15, 2026

Introducing Meta One plans for businesses

From building credibility to scaling customer conversations with AI to unlocking deeper insights, Meta One offers four bundle plans designed to grow your business where your customers already discover, connect, and buy.
IAB Global Creator Week: Making it Easier for Businesses to Partner with Creators and Turn Discovery into Purchase
Tips · September 15, 2026

IAB Global Creator Week: Making it Easier for Businesses to Partner with Creators and Turn Discovery into Purchase

At the IAB's first-ever Global Creator Week, Meta announced new updates that make it easier for advertisers and agencies to connect with creators and turn discovery into purchase.
Performance Spotlight: How Instant Hydration Built a System for AI to Scale
September 10, 2026

Performance Spotlight: How Instant Hydration Built a System for AI to Scale

When Instant Hydration launched in mid-2024, they weren't entering a quiet market. Electrolytes are one of the most competitive categories in consumer wellness. But Kevin Cooper, Founding Partner and VP of Paid Acquisition, saw what a lot of brands miss. A broad market doesn't require a narrow strategy. It requires a better one.
How Businesses Are Driving Results with Meta's AI-Powered Ads
Tips · September 3, 2026

How Businesses Are Driving Results with Meta's AI-Powered Ads

Five advertisers share results from Meta's AI tools — Advantage+, partnership ads, Business Agent, and Omni for Auto — driving more purchases at lower cost.
Small to Scale: How Sydney Sock Project Scaled a Cause
Tips · August 25, 2026

Small to Scale: How Sydney Sock Project Scaled a Cause

Sydney Sock Project scaled to $6M revenue using Meta ads, donating $900K to Australian charities. How one founder turned a purpose-led sock brand into a growth case study.
New Meta AI Features for Small Businesses
Announcements · August 19, 2026

New Meta AI Features for Small Businesses

Today, we're starting to introduce new features in Meta AI designed to help small businesses get more done and grow faster.
Game Changers: Why the fastest-growing audience in sports lives across Meta technologies
Announcements · August 19, 2026

Game Changers: Why the fastest-growing audience in sports lives across Meta technologies

Women's sports is the fastest-growing audience in media. In Meta's Game Changers series, three leaders break down the growth and how brands can win it.
Performance Spotlight: How Laura Geller Turned Creative Volume and AI Into a Competitive Edge
Tips · August 11, 2026

Performance Spotlight: How Laura Geller Turned Creative Volume and AI Into a Competitive Edge

Learn how beauty brand Laura Geller uses Meta's Advantage+ AI tools, a robust creative pipeline, and cross-channel strategy to drive growth across DTC, retail, and e-commerce.
How do advertisers increase holiday ad budgets?
Announcements · August 11, 2026

How do advertisers increase holiday ad budgets?

Last click attribution undercounts your holiday performance. See how a Conversion Lift study proves the incremental conversions your Meta ads actually caused.
Win over shoppers with ad formats they’re engaging with
Announcements · August 11, 2026

Win over shoppers with ad formats they’re engaging with

Holiday season is really four seasons, each with a different shopper mindset. See the creative formats that win in every phase, from October Reels to New Year.
Get your holiday ads in front of high-intent shoppers
Announcements · August 11, 2026

Get your holiday ads in front of high-intent shoppers

Holiday shoppers no longer follow one path. See how Meta Advantage+ placements deliver your ads across Reels, Feed, Stories and Messenger before Black Friday.