How businesses are driving results with Meta's AI-powered ads

More purchases, lower costs and conversions that close themselves Businesses across the globe are using Meta's AI tools and the results speak volumes. Here are five stories from advertisers who doubled down on scaling.

Advantage+ sales campaigns: Set it up once, watch it perform

Campaign setup can be complicated, especially for growing businesses juggling a dozen priorities. Advantage+ sales campaigns simplify that process.

Underneat, an online clothing brand in India, was doing everything by hand – audience targeting, placements, budgets – campaign by campaign, platform by platform. Then, they switched to Advantage+ sales campaigns with audience, placements and budget optimisation layered in.

Through this, Underneat saw a 13% incremental lift in purchases and 16% more add-to-cart conversions.

Advantage+ creative with generative AI: Better ads, less effort

Great creative has always been the biggest lever in advertising. It can also be expensive to produce. Advantage+ creative with generative AI is lowering that barrier.

Zanskar Health, a pain care and wellness company, put it to the test by running Advantage+ creative with generative AI features against their usual creative assets.

They saw 64% lower cost per purchase, with faster iteration and more creative variations to test. Better performance without stretching production budgets.

Partnership ads with creators: Authenticity that converts

Partnership ads help creators build audiences, while enabling brands to drive more conversions.

HubX, a tech company in EMEA selling app subscriptions, ran creator-made content as performance ads and tested it against their standard campaigns with a conversion lift study. Specifically, they tested with Drama TV, their short-form drama streaming app, a format built on creator-driven storytelling that naturally lends itself to authentic partnership content.

With 28% more incremental subscriptions and 23% lower cost per subscription, the results were clear. Creator authenticity is a performance channel, not just a brand play.

Meta Business Agent: Conversational commerce at scale

Imagine completing a car rental and receiving personalised customer service, without ever leaving a WhatsApp conversation. That's what Meta Business Agent is making possible.

Movida, one of Brazil's largest car rental companies with over 400 locations, deployed a Business Agent on WhatsApp to handle the entire booking flow, from vehicle selection to payment, in a single conversation.

In the first month, Movida reported a 54% increase in daily bookings through WhatsApp compared to the same period the prior year. 85% of conversations are resolved instantly, giving customers faster answers and freeing teams to handle complex requests.

Omni for Automotive: Connecting digital ads to real-world sales

Cars don't sell in a click, but the road to the dealership starts with one.

General Motors used Omni for Auto, Meta's ad solution that targets verified dealership sales, to drive real-world truck purchases. They saw a 4.4% lift in vehicle sales, showing that the right signal can move cars off the forecourt.

The pattern is clear

These aren't isolated success stories. Across regions and industries, Meta's AI-powered tools are delivering measurable performance gains while reducing the effort and cost required to get there.

The distance between an ad and a conversion is getting shorter. The businesses leaning into these tools are the ones seeing it first.