Expanding the Meta Advantage ad suite to help businesses of all sizes

In March, we announced the consolidation of our automated ad products under a new portfolio: Meta Advantage. These products help make advertising easier for businesses by relying on Meta’s expertise and machine learning to improve ad performance and management. Today, we are consolidating more of our advertising tools on Facebook under the Meta Advantage portfolio, so that businesses of all sizes can identify these products and take advantage of the benefits of automation.

Automation simplifies advertisers' decision-making, ad creation and optimization, leading to better performance for businesses of all sizes. For example, our system can automatically find the most relevant audiences or ad placements. With Meta Advantage, you can worry less about managing campaigns and get back to running your business. In fact, 77% of advertisers testing these automated products said they saved several hours a week using them.¹

Meta Advantage products aim to provide advertisers with the following benefits:

1. Optimization: Achieve better ad results and sustain them over time.
2. Personalization: Match the right people with the right ad at the right time to create a deeper connection with audiences.
3. Simplicity: Save time and effort on campaigns, freeing you up to focus on other aspects of your business.

Facebook Page products are now under the Meta Advantage suite.

Meta Advantage products are designed to optimize for desired outcomes and sustain those improved results over time at the lowest cost and effort. When you’re creating ads through your Facebook Page, key products where advertisers are already seeing these benefits include:

• Advantage+ creative (currently known as Automatic enhancements): Automatically adjusts ad creative for each person that views your ad. This helps show them the version they’re most likely to respond to in order to deliver better ad performance.
• Advantage audience (currently known as Smart audience): Creates a personalized audience based on your Page details and automatically adjusts over time to help you reach more relevant people with your ad.

Whenever you see the name Advantage, you can be sure you're getting our most advanced automation and machine learning technology, making it simpler for businesses of all sizes to achieve their goals.