Facebook Business
Five Ways to Maximize Sales This Holiday Season
The busiest retail shopping season of the year is just around the corner, and on Facebook, the holiday shopping season has already begun. In just the first week of November, nearly 19 million people had about 40 million interactions related to holiday shopping on Facebook.1 So to help you make the most out of the holiday shopping season, we’re sharing a few effective ways your business can promote its products, increase sales and drive traffic to your store this season.
Capture attention with new themed templates and overlays
Shoppers are inundated with messages from brands during the holiday season so it’s important to make your ads stand out. And since video is one of the most effective ways to connect with customers on mobile, we built new themed video templates to help you easily convert existing images and text assets into mobile-first video ads. The themed video templates can help you promote your products, describe product benefits and deliver your brand’s message all with eye-catching, holiday-themed elements. And if you’re already delivering personalized product recommendations with dynamic ads, you can try new creative tools that enable you to overlay seasonal decorations on your ads to capture attention.
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Facebook’s creative tools for dynamic ads have provided a differentiated experience for our customers, driving increased click through to our site and ultimately higher revenue. Based on these results, we’ve expanded the product within our campaigns to capitalize on business results.
Mallory McGill
Senior Media Manger, DSW
Help shoppers discover your offerings and purchase with the collection ad format
The collection ad format lets people learn more about your products and browse your offerings in a fast-loading, post-click surface powered by Instant Experience. Interested shoppers can tap on your collection ad in News Feed and quickly move from discovery to purchase in a smooth and immersive experience. Gameday Couture combined the power of the collection ad format with Instant Storefront, a template for Instant Experience, and saw a 41% lift in conversions and a 2.5X return on ad spend.
Drive sales with shopping on Instagram
Ecommerce traffic from Instagram is predicted to increase 51% this year compared to last holiday season.2 One way businesses can take advantage of this growing commerce channel is through Instagram’s shopping feature. 90 million accounts on Instagram tap on a shopping post to learn more about products every month.3 Shopping on Instagram allows you to tag your posts and stories with pricing and product details, so that shoppers can easily go from discovery to purchase. The feature can help you reach customers in feed and in Instagram Stories, and we recently began testing shopping in Explore as well, so that your shopping posts have the opportunity to be shared with people who don’t yet follow your business. See how it works below and start driving sales this holiday season.
Spearmint LOVE used shopping on Instagram to remove friction in the customer path to purchase and quickly transform interested shoppers into buyers, resulting in a 25% increase in traffic and an 8% increase in revenue attributable to shopping on Instagram.
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Shopping on Instagram makes it easier to buy. With one click, our audience can go directly to the product page and add to their basket. And reducing search time and clicks improves conversion and revenue.
Shari Lott
Founder & CEO, Spearmint LOVE
Maximize campaign results with ads in Marketplace
It’s important to promote your products and holiday offerings where people are already shopping, and with 800 million people coming to Facebook to buy and sell things every month, including Marketplace as an ad placement via automatic placements can help drive holiday sales.4 Businesses like BarkBox and Ubisoft increased conversions at a lower cost when they ran ads across both Marketplace and News Feed, by connecting with people where they’re already shopping. Extending your ad campaigns to Marketplace is easy as there’s no need for new creative. The ads you create for News Feed can be automatically adapted for delivery in Marketplace.
Get shoppers through your doors with the store visits objective
Despite the growth of ecommerce, the majority of US consumers will still shop in stores this holiday season.5 That’s why we offer a suite of offline solutions for retailers with a physical store. The store visits objective can help drive traffic to your store by targeting shoppers near your store with personalized messaging based on their location.
You can find our latest holiday shopping conversation insights on Facebook IQ.
Get more insights and tips to maximize sales this holiday season.
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