Inspiration
September 13, 2022
Social Skills: How successful brands find customers online
Social Skills, the series where we talk to best-in-class social media marketers, is back for a new season full of tips and tricks for businesses looking to level up their game across Meta’s technologies. This season specifically focuses on how brands are using personalized ads to help grow their businesses.
In short, personalized ads help you find the people most likely to be interested in your business. Need some examples? Watch and learn from the brands listed below, who’ve used personalized ads to help find new customers, drive sales and more.
Rooted
“Test, test, test,” says Rooted cofounder Kay Kim. “See what sticks, then do it again.” Here, Kay shares what kind of ad creative has been the most successful in driving sales, as well as how he connects with fellow plant lovers everywhere. (Spoiler alert: Fun names and bios make them feel less like plants and more like pets.)
Brooklinen
A photo of a bed and a headline that says “so long night sweats” — that’s all it took for Brooklinen’s personalized ad to “pop off,” as Growth Marketing Manager Adelyn Galang puts it. In this episode, the Brooklinen team share how creative ad messaging helps them reach more customers.
Shopify
“It doesn’t matter if you spend a million dollars or five bucks,” says Tony Lee, Paid Social Lead at Shopify. “Tell your fundamental brand story. That’s an ad that can really scale.” Here, Tony shares his advice on how to create impactful ad campaigns with a budget that’s right for you.
Fair Harbor
Fair Harbor only sold men’s swim trunks when they discovered through personalized ads that 55% of their sales were actually coming from women buying for men. This inspired them to create custom ads for that audience and expand their business to offer beachwear for everyone. In this episode, Fair Harbor’s Director of Performance Marketing Danny Veech talks about how understanding your audience can create more opportunities for your business.
Market
How often does Market drop new products on Instagram? Every. single. Day. “We want our community to have something to look forward to,” says Wahlid Mohammad, the streetwear brand’s Director of Content. From giveaways to fan collabs, Wahlid understands how to engage his audience. In this episode of Social Skills, learn how he connects with Market’s customers to help build community and drive sales.
Catch up on previous seasons of Social Skills to go behind the scenes with industry’s best social media editors and learn the secrets of their success.
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