Performance Talks CMO Corner: How Square’s Lauren Weinberg drives business results with AI-driven marketing

Performance Talks: CMO Corner is a video series where we speak with some of the world's most distinguished marketers on all things strategy, performance and leadership.

As the holidays approach and we near the new year, it becomes even more imperative for businesses to drive results and defend their marketing investment. We sat down with Square’s CMO, Lauren Weinberg to understand the strategies driving results at the $80 billion dollar technology company, including how the brand is infusing AI into its marketing strategy.

According to Weinberg, Square has been leveraging AI for years - but they are constantly finding new ways to leverage it to improve business results, and to help the millions of businesses Square serves operate more efficiently.

One way they’re doing so is through creative optimization, which has been a game changer for the brand’s marketing efforts. Watch to learn how Square is putting creativity front and center - from setting up a performance creative team and tapping into Generative AI for creative experimentation, to leveraging AI to dynamically adjust assets to get more shelf life out of them.

To learn more about how Meta is helping businesses make the most out of the first AI-powered holiday, check out our latest guidance and product updates.