Creative Ideas for Using Facebook Shops During the Holiday Season

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his holiday season will be different from those past, which means setting up a digital storefront to reach customers in the holiday shopping mindset is more important than ever. Though shopping might look different now, you can see it as a chance to start fresh, explore new product features and tools, and find creative ways to get in the holiday spirit.

Take Facebook Shops for example, a mobile-first shopping experience where businesses can easily create an online store on Facebook and Instagram for free. Shops make it easy for any seller, no matter their size, to bring their business online and connect with people wherever and whenever it’s convenient. Get started by setting up your shop, then use Facebook Shops to help put your customers into a holiday mindset by creating seasonal collections, and curating and merchandising products into groups for holiday promotions and sales. Instagram ads with product tags is another new tool you can use to drive discovery of your products.

Get inspired for the festive season with a few holiday ideas for your shop and new product features, below.

Holiday Classics

It’s a different kind of holiday, but you can still create a resilient merchandising strategy that draws inspiration from the success of past seasons. Lean into the classics while adding a bit of extra festive flare.

Tried and True: Create a collection that highlights top sellers and fan favorites.
Regifting Made Easy: Celebrate the art of regifting with a collection dedicated to the quirkiest merchandise.
Gift Guides by Price Point: Create curated gift collections for every budget.
Gifts for Your Communities: Appeal to the niche interests of your community by creating fun, thematic gift collections for the animal lovers, curious collectors, sports fanatics and beyond.

Feel-Good Gifts For All

Build collections to address every festive stay-at-home need.

Treat Yourself: Self care feels more important than ever these days. Speak to this consumer need with self-gifting collections that make “me time” easier, with ideas for festive video call looks, at-home pampering supplies and work-from-home essentials.
Feel-Good Products: Though it’s gotten harder to touch and feel products in stores, you can create close-up shots of soft textural items that create warm and fuzzy feelings.
Embrace Your Communities: Consider what would make the perfect gift for groups of people. Highlight products that could be purchased in multiples that might be meaningful to your customer’s communities, like hobby or faith groups.

The Joy of Shopping

Bring the holiday spirit to life with collections built to surprise and delight consumers when they need it most.

Digital Storefront Windows: Bring customers in-store with collections that feature imagery of items you would’ve used for your best festive displays and holiday-themed windows.
Guest Curator Collections: To support and amplify diverse voices, consider tapping relevant creators and thought leaders within underrepresented communities to curate and promote collections in your shop.
Product Exclusives in Shops: Drive hype and traffic to your shop by curating exclusive products that are available at specific times. You can then promote these to your followers in Facebook and Instagram Stories.

Create Interest and Delight Using Ads With Product Tags on Instagram

After your shop is all dressed up for the holidays, consider using ads with product tags on Instagram, formerly known as Instagram Shopping ads, to help build awareness of your products and drum up interest in your seasonal collections. In addition to boosting existing shoppable posts, you can now create new Instagram ads with product tags in Ads Manager, offering even more creative flexibility. This can help you:

Boost holiday traffic: When you create an ad with product tags, you can drive customers straight to your brand’s product detail pages as soon as they engage with the ad.
Reach qualified holiday shoppers: You can use new audience tools to reach new and existing customers on Facebook and Instagram through shopping custom and lookalike audiences.

However your business celebrates the holidays, remember to lean into what makes your business unique. By leading with empathy, being true to your brand and adding value for customers, you’ll be able to make connections with people that last well beyond the holiday season.