Empowering businesses to protect their intellectual property: Launching IP Reporting API and new features in Brand Rights Protection

Key Takeaways:

• We’re launching a new API to make it easier and more efficient for rights holders to report potential violations of their IP rights.
• We’re continuing to invest in new features for Brand Rights Protection—a tool that allows brands to identify and report content that impersonates them or misuses their intellectual property.

Today, we’re announcing a new Intellectual Property (IP) Reporting application programming interface (API) as part of our ongoing efforts to help businesses protect their intellectual property rights across Facebook and Instagram. The IP Reporting API allows rights holders to efficiently report content they believe violates their intellectual property rights. In addition, we are continuing to invest in Brand Rights Protection with new features that will help businesses who own IP to more effectively search for and report potential violations.

Streamlining the reporting process

With the new IP Reporting API, rights holders can automate the reporting of content they believe infringes on their intellectual property rights. The tool integrates with our existing Graph API, which is the primary way for apps to read and write to the Facebook social graph. This integration allows authorized API users to more effectively fill out the same fields that exist in the IP reporting forms in a secure and streamlined way, bringing more efficiency to this process by allowing users to report content at scale.

You can learn more about the IP Reporting API in our Help Center, and you can apply for access here.

Adding more search functionality and transparency to Brand Rights Protection

Brand Rights Protection helps brands protect their intellectual property across Facebook and Instagram. It allows brands to identify and report content for counterfeit products, trademark violations, copyright infringement and impersonation. The tool—accessible within Business Manager—can be used to search for content that misuses a brand’s intellectual property or impersonates them, send Meta a request for content removal, track the status of these requests and add reference images to help automatically detect potentially infringing content.

Over the course of this year, we’ve added new features to Brand Rights Protection, and today we’re launching even more. Here’s a recap of all the improvements we’ve made over the last few months:

Removing friction

• Automated takedowns for eligible brands: We’re introducing automated takedowns to make enforcement faster for brands with a strong reporting history. Brands with a demonstrated history of actionable requests may be eligible to have some of their takedown requests automatically approved. To protect the integrity of our systems and prevent misuse of this feature, we will regularly audit takedown requests and may consider additional factors to determine eligibility.
• Allow list: We’ve added the ability for rights holders to upload a list of Facebook Pages and Instagram accounts that are owned or authorized to improve the accuracy of search results and enforcement.
• Automated recommendations: We’ll now automatically recommend ads, commerce listings, Facebook Pages and Instagram accounts for brands to review based on previous reports, allow lists and reference images.

Enabling better search functionality

• More ways you can search: We’re enabling the ability for businesses and brands to search by image for more types of content, including posts on Facebook and Instagram. We also added the ability to search using Facebook and Instagram URLs and IDs (see the full list in the Help Center), making it easier to find and report content in the tool.
• Wider search coverage: We’ve added the ability to search and report Facebook Groups, Facebook Pages, Facebook profiles, Instagram accounts and posts on Facebook and Instagram.

Offering more reporting options

• Impersonation reporting: We’ve added a standalone reporting option for business impersonation. Brands can now report potentially infringing ads, Facebook Page and Instagram accounts just for impersonation, or for counterfeit, trademark or copyright infringement as well. This update will improve our ability to proactively detect and remove impersonating content.

Bringing more transparency

• Insights dashboard: We’re providing more transparency with a new Insights dashboard, which will show the last 90 days’ worth of actions taken from reports submitted in Brand Rights Protection.