The ad monetisation landscape is going through a major transformation, driven by real-time auctions in app bidding. Shifting from the inefficiency of waterfalls to bidding has created a more fair, open and efficient ad ecosystem.
In the last year, the number of apps using bidding with Facebook Audience Network is seven times larger¹. Amongst the top ten largest publishers using Audience Network to monetise, the majority are now using bidding².
We spoke with a number of leading app publishers from across the globe to understand how bidding has affected their businesses, both financially and operationally.
This report looks at how app bidding is changing businesses and what publishers need to know to be successful.
¹ Source: Facebook Internal Data, Q1 2020 vs Q1 2019.
² Source: Facebook Internal Data, Top publishers defined by average revenue generated through Audience Network from 1 May to 30 May 2020.
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