The New Era in Ad Monetization: How App Bidding is Transforming Businesses

The ad monetization landscape is going through a major transformation, driven by real-time auctions in app bidding. Shifting from the inefficiency of waterfalls to bidding, has created a more fair, open and efficient ad ecosystem.

In the last year, the number of apps using bidding with Facebook Audience Network is 7X larger¹. Among the top 10 largest publishers using Audience Network to monetize, the majority are now using bidding².

We spoke with a number of leading app publishers from across the globe to understand how bidding has impacted their businesses, both financially and operationally.

This report looks at how app bidding is changing businesses and what publishers need to know to be successful.

¹ Source: Facebook Internal Data, Q1 2020 vs. Q1 2019.

² Source: Facebook Internal Data, Top publishers defined by average revenue generated through Audience Network from May 1 to May 30, 2020.

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