Machine Learning
Let machine learning drive results that matter to you
Introduction
What is Machine Learning?
Machine Learning helps show the right ad to the right audience by using predictive analytics and algorithms. It helps improve ad performance by shifting spend wherever the system is likely to achieve the best results based on your campaign goals. This is known as liquidity.
By learning how machine learning powers your ads, you can feel confident you’re setting up your campaigns to achieve maximum results.
Explore each of these areas below for best practices on leveraging machine learning in your campaigns and start driving better results.
Placements
Optimise your delivery with Automatic Placements
Automatic Placements allow the system to find the most cost-efficient options across Facebook, Instagram, Audience Network and Messenger. With more options, the system is able to determine in real time where ads will get the best results for the lowest cost.
Enable Automatic Placements to:
TIP
To opt-in to Automatic Placements, simply select "Automatic Placements" in the Placements section of any of your ad sets.
Budgets
Maximise your spend with Campaign Budget Optimisation
Campaign Budget Optimisation (CBO) automatically manages your budget across ad sets to drive the most results for the lowest cost. Instead of setting individual ad set budgets, you set one overarching campaign budget that has the flexibility to shift spend to the best performing ad sets.
Campaign budget optimisation can help if you want to:
- Set a campaign budget with flexibility in how that budget is spent across ad sets.
- Get the most results possible from your campaign, at the lowest cost.
- Simplify campaign setup and reduce the number of budgets you have to manage manually.
TIP
When using CBO, make sure to analyse results at the campaign level, rather than at the ad set level.
Audiences
Find more customers with broad audiences
Using broad parameters in your audience targeting increases the size of your audience and gives the system flexibility to find people likely to take your desired action. This can lead to better results and help you uncover unexpected audience segments for future campaigns.
Tips for using broader audiences:
Creative
Find high performing ads with dynamic creative
Dynamic creative helps advertisers automatically deliver high-performing combinations of their creative assets to their audiences. You can choose up to ten images/videos, and five of each text asset (body text, title, description, CTA) and the system will generate ads and serve them across placements.
Dynamic creative makes it easy to:
- Find high-performing combinations of creative components for your campaign and drive performance.
- Launch ads with multiple combinations of creative assets quickly.
- Deliver the best creative for each campaign audience and ad placement.
