Expanding Our Brand Safety Controls for Advertisers

We have zero tolerance for harmful content on our platforms, but recognize that doesn’t mean zero occurrence.

Guided by our Community Standards, which outline what is and isn’t allowed on Facebook, our safety and security teams work to identify and remove content that may violate these policies. We also invest in technology to help identify content that may violate our policies, often before anyone reports it.

Earlier today we released our fifth Community Standards Enforcement Report, which looks at how well we enforced our policies from October 2019 through March 2020. With this latest report, we’re introducing data for Organized Hate under the Dangerous Organizations category for Instagram and Facebook, and four new policy areas on Instagram: Hate Speech, Adult Nudity & Sexual Activity, Violent & Graphic Content and Bullying & Harassment. You can learn more about these efforts and the progress we've made.

Our Community Standards apply to all people, brands and content on Facebook, and the balance of these policies and additional controls contributes to a quality ecosystem for people, publishers and advertisers.

Today we are expanding the availability of tools we’ve been testing to give advertisers more control over where their ads appear within in-stream placements.

• Publisher whitelists for Audience Network let advertisers designate which third-party publisher apps to run ads on. (Update on August 6, 2020 at 5:00PM PT: "Publisher whitelists" are now "Publisher allow lists.")
• Content whitelists offer video-level whitelisting for advertisers working with Integral Ad Science, OpenSlate and Zefr. This allows these partners to dynamically review and customize suitable videos for in-stream campaigns on Facebook. (Update on August 6, 2020 at 5:00PM PT: "Content whitelists" are now "Content allow lists.")
• Delivery reports provide advertisers with access to impression data at the publisher and content levels, giving greater transparency into which individual pieces of content their ads were embedded in so they can properly validate brand safety risks of our placements and publishers.
• Live stream exclusions allow advertisers to opt-out of the test of in-stream ads in live streams from vetted partners. We offered this at the campaign level, and are now providing this control at the ad account level.

These new tools can be found in the Brand Safety Controls interface in Business Manager, with a redesigned overview page to show all ad accounts under a business and the status of their brand safety controls. We also introduced a new controls page to make it easier to apply available brand safety settings, including Inventory filter, at the account level. This interface is also where our existing tools like block lists and publisher lists can be managed.

(Update on August 6, 2020 at 5:00PM PT: We’ve updated the images below to show that “Publisher Whitelists” are now “Publisher Allow Lists” and “Content Whitelists” are now “Content Allow Lists”)