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Small business growth with messenger

Messenger from Meta helps small businesses respond to a widening digital divide with meaningful connections and meaningful outcomes—far beyond the sales process.
Now, businesses can access the Small Business Guidebook to begin bringing those outcomes to life, with vertical-specific best practices to get started.

Why messaging

With the accelerated use of messaging over alternative communication channels, people are now more likely to choose businesses that enable conversations and connection.

That’s why Messenger allows you to connect with over 1.3 billion people on the platforms they prefer—making business more personal and convenient.¹

Helping businesses beyond the selling process

Businesses can maximise the impact of Meta’s messaging solutions in three key areas, working together to generate more leads and sales while also increasing customer satisfaction and loyalty.

Lead generation: Build experiences that can help your business attract, connect and convert qualified leads on Messenger.

Customer care: Stay on top of messages and solve complex customer inquiries with powerful automation.

Advertising: Send people into personalized conversations with your business with ad solutions that helps you show up where your customers spend time.

Messaging solutions by industry

Explore vertical-specific use cases and solutions that reflect your industry.

Retail

• Quick and easy ways to share product information
• Sync your inventory and SKUs automatically
• Integrate third-party tools and access transactional features (order forms, returns)

Services

• Enhance targeting capabilities with tools and analytics
• Streamline logistics on a global scale

E-commerce

• Generate quotes, create offers and collect customer-provided information
• Nurture leads with more personalised messaging
• Customise scheduling and delivery of promotions, order information and shipping updates

Going beyond the basics with Meta Business Partners

Meta Business Partners who specialise in messaging build rich, automated customer experiences in Messenger—offering partner-only features unavailable natively.

Explore the guidebook to learn how to evaluate the right partner and solution for your business.

Download your industry-specific guidebook today

Explore messaging solutions and resources built for small business growth.

Get the guidebook >